Sporting Bears go “Legit!”

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What's in a N+name. Someone, whose name escapes me for the moment, once said this in some play or other. The answer is of course quite a lot. A name is the common label, which becomes synonymous with a perception of whatever is the subject of our attention.  

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We, as a club, are known and judged by the experience others have when in contact with members and “Bears” events. As the club has grown in size the number of members organising activities has increased. The committee have always welcomed such input and endeavoured to encourage and provide the necessary advice and support, especially to “event virgins”. As the clubs events co-ordinator Dave Peat is there to provide the contact point to enable all “Bears” to both contribute and use the credibility of the clubs name. As well as giving advice he is also there to bring to the committee your ideas and obtain their approval and support, for it, on your behalf. Once this has been done your activity then becomes an official club event giving full protection of the clubs insurance and requiring the committee to share responsibility for your actions. Whilst the above sounds rather formal a telephone call to Dave would soon dispel any concerns anyone thinking of organising an event might have.  

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This process is designed to encourage and help you to contribute to the growth of the positive image that we all as “Sporting Bears” enjoy, thanks to the considerable efforts of all event organisers to date. It also encourages the growing credibility that the “Bears” name is synonymous with good quality events. The committee has prime responsibility for this process, thus guaranteeing protection of the Bears good name.

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Whist the former gives some control of the quality of events organised by Bears there is always the fear that the clubs hard won credibility could be high jacked by some one acting outside the club. This was highlighted when the club was approached by a manufacturer wishing to producing clothing with the “Bears” logo on it, in return for a payment to club funds. The committee was made aware that it was conceivable that anyone wishing to use the clubs logo or name could probably do so with members having little in the way of protection.

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 For this reason the trademark process was established to guarantee protection, of both name and reputation, to someone who had worked hard to establish a link between their name and a good service. Once registered only the holder may use or authorise the use of the “Mark” and therefore they are in full control of activities, which might reflect on their reputation. Anyone attempting unauthorised use of all or part of a registered mark exposes themselves to legal proceedings.

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After discussion at the AGM, your committee started the lengthy and complex process of registering the clubs name, logo, and the motto “Driving for Charity” as a trademark. That process has now been completed and all three of the above components now belong to the club exclusively for the next 10 years, with the option to extend indefinitely once this period has expired. We now have control of the well-known unique “Bears” visual image, which can not be used, without formal approval, by anyone outside the club. It is also vital that we protect our mark from abuse by those outside the club. To this end please make the committee aware of any examples of unauthorised use of what is now your exclusive property.

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It is equally important that everyone in the club now adopts and uses these corporate symbols of identity which carry a credibility and the guarantee of proven quality that brings together all our efforts. Please use the clubs Trademark in all official club documents to avoid confusion. Copies of headed paper and logo etc. are available for those who require it you only have to ask. The images are also available in computer format. USE THEM WITH PRIDE THEY ARE THERE FOR YOUR EXCLUSIVE USE.